کاربرانی که این کتاب را تهیه کرده اند ، کتاب های زیر را سرچ کرده اند

Business-to-business Marketing: Relationships, Systems And Communications
توضیحات

Business to Business Marketing is written from a marketing management perspective and uniquely integrates key themes in this area. Not only focusing on the nature and characteristics of B2B communications, this book provides an important, though often neglected, bridge between marketing and information systems concepts, within the context of interorganisational relationships. This applied book is orientated to the UK and European markets, although examples are drawn from other regions of the world in order to reflect good practice and the wider global perspective. Business to Business Marketing is geared towards both postgraduate and final year undergraduate students. This book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, E-Business, Business Studies, Business Information Systems and MBA programmes in particular. It can also be used for related units in Engineering and Social studies programmes. Students following the CIM's Professional Diploma - Marketing Communications will also benefit from this book, as well as those taking stand-alone professional B2B marketing seminars.

نویسنده

Chris Fill, Karen Fill
  • قیمت
    15,000 تومان
  • زبان
    Financial Times Management
  • سال
    2004
  • ناشر
    4th
  • شابک
    401

فرمت و حجم : PDF, 1.85 MB
کتاب های مرتبط

افزودن نظر
کتاب های مرتبط

هر گونه کپی برداری از محتوای وبسایت پیگرد قانونی دارد. طراحی توسط آرتایار